March 30, 2009 1:10 PM PDT
Microsoft closing the book on Encarta
by Ina Fried
Microsoft has quietly confirmed that it is getting out of the encyclopedia business, ending its long-standing Encarta product.
As noted by Ars Technica, the software maker says it will discontinue all its online Encarta products by October, with the exception of Encarta Japan, which will run through the end of the year. It will also stop selling Microsoft Student and Encarta Premium, paid software products that included the online encyclopedia.
In a posting on its Web site, Microsoft said that the move reflected the change in the way people use reference material. It didn't mention Wikipedia by name, but I think we all know the biggest change to encyclopedias to come around in recent memory.
"Encarta has been a popular product around the world for many years," Microsoft said. "However, the category of traditional encyclopedias and reference material has changed. People today seek and consume information in considerably different ways than in years past. As part of Microsoft's goal to deliver the most effective and engaging resources for today's consumer, it has made the decision to exit the Encarta business."